Phase II
DAY 4
Bringing Your Message to Life
Now that we’ve built the foundation of your vision, it’s time to craft the language that brings it into form. Through a guided interview process, we’ll extract the essence of your work—clarifying your message, refining your voice, and shaping compelling content that resonates with your audience.
This process is designed to ensure that every word on your website aligns with the depth and evolution of your offerings. In addition to the first draft, you will also receive guided support in revising your website copy with clarity, impact, and cohesion.
what you’ll receive
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Guided Interview
A relaxed, conversational session crafted to reveal the authentic story behind your work.
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Professionally Crafted Website Copy
Your words will be transformed into a compelling first draft of website content that aligns with your vision and speaks directly to your audience.
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A Structured Refinement Process
You’ll receive your draft within three days, and will be given time to review and personalize it, supported by reflection prompts to refine your message with confidence.
“INTERVIEW” DAY
Before our session, please review your Phase I submissions in our shared Google document. Highlight any insights or recurring themes that resonate deeply with your work. Our conversation will be organic and low-pressure—no need to memorize; I’ll craft the questions to draw out the most alive aspects of your story and work.
Our session will be audio recorded, allowing me to capture your authentic tone and voice. Using the transcript, I will shape the first draft of your website copy, keeping in mind your site’s structure and pages.
After your draft is ready, you’ll be given time to review and make personal edits. Meanwhile, you can transition into Phase III (Days 5-9), where you’ll further explore and refine your brand identity.
Embrace this process as an opportunity to transform your message into a powerful narrative that lights your path forward.